The first movie, Despicable Me, earned roughly half of its ticket sales internationally. International box office-as the non-US non-Canada revenue is known-represented over 70% of the franchise’s take for its last two films: Minions in 2015 and Despicable Me 3 in 2017. That box office earning trajectory matches previous ticket sales in the franchise. The film’s $93 million haul from the rest of the world is gradually closing in on its US and Canada numbers. The box office milestone is another signal that pandemic-related concerns about returning to movie theaters may have finally turned a corner. While there’s no way to delineate how much of the success of Minions 2 is due to the GentleMinions meme. Consider the man who died while planking, and the couple that started a wildfire with a pyrotechnic gender reveal. What starts as an innocuous activity often spirals into disruption and sometimes danger as new groups of people continually trying to outdo prior participants. The wide range of behaviors of GentleMinions groups is a typical feature of internet-popularized trends.
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